TrustVue Privacy Policy

1. Introduction

At TrustVue ("we," "our," or "us"), we understand that your family's privacy is paramount, especially when it comes to sensitive health and care information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our family care coordination platform and Mira digital assistant.

TrustVue is committed to maintaining the highest standards of privacy protection and complies with HIPAA, COPPA, and other applicable privacy laws to ensure your family's data remains secure and private.

2. Information We Collect

2.1 Personal Information

• Contact information (name, email address, phone number, mailing address)
• Family member profiles and relationships
• Emergency contact information
• Profile photos and other media you choose to share
• Payment and billing information

2.2 Health and Care Information

• Medical conditions, medications, and treatment information
• Care provider information and appointment schedules
• Health insurance information
• Care notes, observations, and family communications
• Medication schedules and adherence tracking
• Emergency medical information

2.3 Platform Usage Data

• Login activity and session information
• Feature usage patterns and preferences
• Communications within the platform
• Task completion and calendar activity
• Search queries and content interactions

2.4 Mira AI Assistant Interactions

• Voice commands and text communications with Mira
• Behavioral patterns for personalized assistance
• Preferences and settings customizations
• Smart insights and recommendations generated

2.5 Technical Information

• Device information (type, operating system, browser)
• IP address and location data (with permission)
• Cookies and tracking technologies data
• App crash reports and performance analytics

3. How We Use Your Information

3.1 Core Platform Services

• Provide family care coordination and management tools
• Enable secure communication between family members and caregivers
• Manage medication schedules and health tracking
• Coordinate appointments and care activities
• Facilitate connections with vetted care providers

3.2 Mira AI Assistant Functionality

• Provide proactive care reminders and insights
• Learn family patterns to anticipate needs
• Generate personalized recommendations
• Analyze trends for health and safety alerts
• Facilitate natural language interactions

3.3 Platform Improvement

• Improve our services and develop new features
• Conduct research and analytics (in aggregate, anonymized form)
• Enhance security and prevent fraud
• Provide technical support and troubleshooting

3.4 Legal and Safety

• Comply with legal obligations and regulatory requirements
• Respond to emergencies and safety concerns
• Enforce our terms of service and protect rights
• Investigate and prevent illegal activities

4. Information Sharing and Disclosure

4.1 Within Your Family Circle

Information is shared within your designated family circle based on permissions you set. You control who sees what information.

4.2 With Care Providers

We share relevant information with your chosen care providers only with your explicit consent and as necessary for care coordination.

4.3 Service Providers

We work with trusted third-party service providers who help us operate our platform. These partners are bound by strict confidentiality agreements and can only use your information as directed by us.

4.4 Legal Requirements

We may disclose information when required by law, court order, or to protect the safety of our users or others. We will notify you of such disclosures when legally permitted.

4.5 Emergency Situations

In genuine medical emergencies, we may share critical information with emergency responders to help save lives, consistent with applicable laws and medical ethics.

5. HIPAA Compliance

TrustVue is designed as a HIPAA-compliant platform. We maintain comprehensive safeguards for protected health information (PHI):

• Business Associate Agreements: We execute BAAs with healthcare providers as required
• Administrative Safeguards: Designated privacy officers and access controls
• Physical Safeguards: Secure data centers with restricted access
• Technical Safeguards: Encryption, audit logs, and secure authentication
• Breach Notification: Prompt notification procedures in compliance with HIPAA requirements

6. Data Security

We implement enterprise-grade security measures to protect your family's information:

• Encryption: All data is encrypted in transit (TLS 1.3) and at rest (AES-256)
• Access Controls: Multi-factor authentication and role-based access
• Infrastructure: SOC 2 Type II compliant cloud infrastructure
• Monitoring: 24/7 security monitoring and incident response
• Regular Audits: Third-party security assessments and penetration testing
• Data Backup: Secure, encrypted backups with geographic redundancy

7. Your Privacy Rights and Choices

7.1 Access and Control

• View and download all your personal information
• Update or correct your information at any time
• Control sharing permissions within your family circle
• Manage communication preferences and notifications

7.2 Data Portability

You can export your data in standard formats to move to another service if you choose. We believe your data belongs to you.

7.3 Deletion Rights

You can delete your account and request removal of your personal information. Some information may be retained as required by law or for legitimate business purposes (e.g., financial records).

7.4 Opt-Out Options

• Disable specific Mira AI features while keeping others
• Opt out of analytics and research participation
• Control marketing communications
• Manage cookie preferences

8. Children's Privacy

TrustVue is designed for families, including those with minor children. We comply with COPPA (Children's Online Privacy Protection Act):

• We require parental consent before collecting information from children under 13
• Parents can review, modify, or delete their child's information
• We limit data collection from children to what's necessary for family coordination
• Marketing communications are not sent to children
• Special privacy protections apply to sensitive health information of minors

9. International Users

If you're using TrustVue from outside the United States, your information may be transferred to and processed in the U.S. We implement appropriate safeguards for international data transfers, including:

• Standard contractual clauses approved by relevant authorities
• Compliance with applicable data protection regulations (GDPR, etc.)
• Additional protections for sensitive health information

10. Cookies and Tracking Technologies

We use cookies and similar technologies to improve your experience:

• Essential Cookies: Required for platform functionality and security
• Preference Cookies: Remember your settings and customizations
• Analytics Cookies: Help us understand how you use the platform (anonymized)
• Third-Party Cookies: Limited use for essential services (payment processing, etc.)

You can control cookie preferences through your browser settings or our cookie management tool.

11. Data Retention

We retain your information only as long as necessary for the purposes outlined in this policy:

• Active Accounts: Information retained while your account is active
• Deleted Accounts: Most information deleted within 30 days of account closure
• Legal Requirements: Some information retained longer as required by law
• Anonymized Data: May be retained indefinitely for research and platform improvement

12. Artificial Intelligence and Machine Learning

Mira, our AI assistant, uses machine learning to provide personalized family care insights:

• Local Processing: Many AI functions happen on your device when possible
• Anonymization: Learning algorithms use anonymized, aggregated data
• Transparency: You can see why Mira makes specific recommendations
• Control: You can disable AI features while keeping other platform functionality
• Human Oversight: Critical decisions always involve human review

13. Privacy Policy Updates

We may update this Privacy Policy to reflect changes in our practices or legal requirements. When we make significant changes:

• We'll notify you at least 30 days before changes take effect
• We'll clearly highlight what has changed
• You'll have the option to review and accept changes or close your account
• We'll never retroactively reduce your privacy rights without consent

14. State-Specific Privacy Rights

California Residents (CCPA/CPRA)

If you're a California resident, you have additional rights including:

• Right to know what personal information we collect and how it's used
• Right to delete personal information
• Right to opt out of sale of personal information (we don't sell your data)
• Right to non-discrimination for exercising your privacy rights
• Right to correct inaccurate personal information

Other States

We extend similar privacy rights to residents of all states and will comply with applicable state privacy laws as they come into effect.

15. Contact Us

If you have questions about this Privacy Policy or want to exercise your privacy rights, please contact us: